I read today that more money is spent every year in the Christian retail industry than all the budgets for all the Christian churches in all of India and China combined.
12% of Americans spend more than $50 a month on religious products. One third of them made those purchases at a Christian bookstore. The industry has topped $4.5 billion. All of this is according to a Baylor University report.
That’s a lot of money. Lots of money spent on Christian t-shirts and Christian flip-flops and Christian bracelets and Christian bumper stickers and Christian paintings and Christian stuffed animals.
I spend money at Christian bookstores…but not if I can help it. $4.5 billion, or even just the $50 per month would feed a lot of hungry people.